{"id":2781,"date":"2020-09-24T09:50:40","date_gmt":"2020-09-24T09:50:40","guid":{"rendered":"https:\/\/www.artuur-watches.be\/?p=2781"},"modified":"2021-04-09T14:08:52","modified_gmt":"2021-04-09T14:08:52","slug":"this-is-artuur","status":"publish","type":"post","link":"https:\/\/staging.artuur-watches.be\/en\/about-2\/2020\/09\/24\/this-is-artuur\/","title":{"rendered":"This is ARTUUR."},"content":{"rendered":"<p>Simple but not simplistic: that\u2019s our favourite way to describe ARTUUR\u2019s aesthetic. As a young Belgian watch brand, we will be launching out first ever collection in September. Our goal? To offer an alternative to what is currently available. Because at ARTUUR we believe the key to genuine style is not about bigger and bolder; in fact it\u2019s all about being slightly understated, minimalistic, and stylish in simplicity.<\/p>\n<p>In our first collection \u2013 \u00a0which includes several sub-collections \u2013 we combine a unique, curved dial in black or white with a whole range of interchangeable straps that allow you to customise your watch to suit your style, the occasion, or the season. The result is a watch that is timeless and hyper-personal at the same time.<\/p>\n<p>With our \u2018Package Deal\u2019, you can combine one watch case with two extra straps of your choice. You can also buy all the straps individually: all of them are compatible with all ARTUUR watches. With this mix-and-match approach, we aim to offer a flexible concept enabling you to match your watch to the vibe of the day just by quickly changing straps. It\u2019s quick, it\u2019s simple \u00a0\u2013 and it\u2019s extra stylish.<\/p>\n<p><em>The first collection of ARTUUR will be available exclusively online from September and prices start at 195 euros. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simple but not simplistic: that\u2019s our favourite way to describe ARTUUR\u2019s aesthetic. As a young Belgian watch brand, we will be launching out first ever collection in September. 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